Guam Unique Merchandise and Art (GUMA)

Guam Unique Merchandise and Art (GUMA)

Phone: 1-671-646-3448
Types of Services Offered: Information & Referral, Education & Training, Support Services
Category: Non-Profit

The Guam Unique Merchandise and Arts (GUMA) Program was created to assist local

artists and cultural practitioners develop their art and products into a sustainable small business that
can survive in a highly competitive retail environment.

Our mission statement and goals include:

To mentor and support aspiring local artists, cultural producers and entrepreneurs, transforming
their creativity, skills and innovative spirit into self-sustainable businesses with marketable products
of the highest quality that is uniquely Guam.
Goal 1: Identify local artists and cultural producers who have the entrepreneurial spirit and
high potential to succeed in a highly competitive retail environment;
Goal 2: Provide them with the training, resources, and guidance to create marketable and
sustainable Guam products;
Goal 3: Provide advocacy and assistance for the display and sales of their product collections in
retail outlets and shops;
Goal 4: Work with our community to develop a sustainable market for high-quality Guam
products; and,
Goal 5: Encourage other local artists and cultural producers to pursue their dreams of
Note: Data for this listing was compiled from online sources by UOG social work students enrolled in SW110 Introduction to Community Services on Guam classes (Sections 1 and 2) in the spring semester of 2017.

**Updated as of 09/01/2020**

GUMA offers a number of free programs to support its program participants:

  • GUMA Entrepreneurial Training Program: Participants learn how to develop and operate a successful small business by creating a business plan customized to their products in a classroom setting.
  • GUMA Business Incubation Program: This program provides grant funds and mentoring to aid in business start-ups for selected graduates from the GUMA Entrepreneurial Training Program.
  • Market Research and Surveys: GUMA coordinates annual events designed to allow participants to test market their products with local and visitor industry consumers.
  • GUMA Consignment and Retail Sales Assistance: GUMA provides marketing and sales assistance to incubator participants through the GUMA Gallery and provides linkages to local retailers.

Other assistance offered:
  • Advocacy for obtaining small business and microcredit loans
  • Branding, retailing and merchandising mentoring
  • Identification of vendors and resources
  • Forensic reviews of products, packaging, and price points
  • Copyright, trademark, and intellectual protection rights for products and designs

Rita Salisbury

135 Chalan Santo Papa, Hagatña, GUAM, GUAM

135 Chalan Santo Papa, Hagatña, GUAM, GUAM


Monday, Tuesday, Wednesday, Thursday, Friday

09:00 AM

05:00 PM

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